Request for Proposals for NYC Sustainability and Recycling Video Web Series

Request for Proposals for NYC Sustainability and Recycling Video Web Series


Local sustainability expert seeks proposals for a film and marketing/social media team to produce and promote a series of twelve short (~5 minute) videos about practical sustainability and recycling tips aimed at NYC audiences.  The project will be based in the Greenpoint‐Williamsburg area of north Brooklyn.


About Jennie Romer

Jennie Romer is a sustainability expert and attorney best known as the founder of, and is often interviewed by various media outlets regarding plastic bag legislation.  This series will touch upon plastic bags but will focus on more general sustainability and recycling topics – not just plastic bags.  Jennie’s other areas of expertise include recycling (what can be recycled, how it works, recycling markets), plastic pollution in the ocean, and greenwashing (products advertised as better for the environment when they’re not).

Go to for links to video footage featuring Jennie.

The NYC Sustainability and Recycling Video Web Series

This web series will include twelve episodes to be released once per week for twelve weeks.  Each episode will be about five minutes long so that it is long enough to convey meaningful content but short enough to keep people’s attention and not be daunting.

Topics will include what is recyclable curbside, what happens to recyclables after they put into curbside recycling containers, how composting works in the city, and tips on bringing reusable food containers.  On-location shooting will include conducting interviews at several local recycling sorting facilities.


Payment for NYC Sustainability and Recycling Video Web Series Project

A small stipend totaling $1,000 is available, which will likely be split evenly between the two roles.  If a pair of people or a production team would like to split up this amount differently please specify in the proposal.

Sponsorship offers (additional stipends in exchange for logo on website/credits, etc.) and other project structures – including collaboration with existing projects – will also be considered.


Jan 21, 2015: Request for Proposals (RFP) deadline

Late January:  roles filled

Early February:  project development

Late February & early March:  shooting and editing

Late March:  release of first episode

Deliverables for NYC Sustainability and Recycling Video Web Series Project

Work for this project is expected to take place mostly on evenings and weekends with the exception of scheduled interview and recycling facility tours, which will likely often take place during business hours.

Depending on the proposal, Jennie is flexible about how much or how little she is involved in the shooting/editing/production process and equipment supply.  Please be specific in your proposal about how you see Jennie’s role in the production process.

Candidates should be motivated in part by a genuine interest in sustainability and recycling.

Video editor role

Basic requirements:

-          Shoot/edit/produce twelve episodes of video series

-          Produce a long-playing version of the series (all episodes minus the extra intros/outros)

-          Choosing platform for video series (probably Vimeo)

-          Consult with Jennie about purchase of inexpensive equipment (if needed)

-          Travel to all applicable film shoot locations (unless you propose that Jennie is responsible for some of the filming)

Preferred candidate will:

-          Teach basic editing skills to Jennie (if needed)

Marketing/social media role

Basic requirements:

-          Develop marketing campaign

-          Provide input on branding and name of series/website

-          Develop website

-          Set up social media accounts (Twitter, Facebook, Instagram)

-          Write and circulate press release

-          Outreach to media channels for interviews and features

-          Develop social media calendar for weeks leading up to release, during release, follow-up

-          Post the conversation calendar to social media accounts

Preferred candidate will:

-          Travel to some film shoot locations

-          Have graphic design experience and would make a logo


How to Apply

Please send proposals to by Jan 21, 2015.

Proposals should include resumes of principals, cover letter that includes availability, links to previous projects, film reel (if applicable), detailed outline of services provided and what role you expect Jennie to play in the shooting/editing/production process, and proposed budget.  Candidates should be sure to demonstrate an interest in sustainability and recycling in their cover letter.


Click here for a PDF of the Request for Proposals (RFP).



NYC City Council committee hears plastic bag bill Wednesday, law journal article about NYC bag bill now available

This Wednesday (Nov 19th) at 1:00pm, the New York City Council’s Committee on Sanitation and Solid Waste Management will hear the bill to put a 10-cent charge on carryout bags at all stores in NYC.   This is the only opportunity for members of the public to comment on the legislation.  There will also be a press conference and rally right before the hearing at noon on City Hall steps. Read the rest of this entry »

NYC Bring Your Own Bag Week is Sept 15-21

Do you live in New York City? Then you’ve seen plastic bags blowing through traffic, stuck in trees and clogging our sewers. If you’ve had enough of the litter and waste, you’re on the right track.  If you don’t think these bags are a problem, think again.

Sept 15th-21st we challenge NYC to #BYOBag!

Read the rest of this entry »

California’s Statewide Bag Bill Clears the Assembly, Heads to the Senate

California’s statewide bag bill SB 270 cleared the Assembly today and heads to the Senate.  After 12 attempts at statewide bag legislation over 6 years, California could be set for a bag ban statewide.

If you live in California and are supportive of this bill, please call your state Senator TODAY (the vote could be today).  Find your Senator’s contact information here.




Aspen, CO Win’s Lawsuit Defending Their Carryout Bag Ordinance

The City of Aspen, CO adopted a local law placing a fee on carryout bags in 2011.  The ordinance  bans single-use plastic bags in Aspen’s grocery stores and imposes a $0.20 fee per paper bag used by most shoppers in Aspen’s grocery stores and was meant as an environmental and public health protection measure to incentivize shoppers to use reusable bags in order to reduce the environmental impacts and waste generated by single-use paper and plastic bags. Read the rest of this entry »

California’s Statewide Bag Bill (SB 270) Passes Appropriations Committee and Heads to a Vote on the Assembly Floor

California’s statewide bag bill (SB 270) would ban thin plastic carryout bags and mandate that retailers charge at least 10 cents for all other carryout bags.  SB 270 passed the Assembly Appropriations Committee on Thursday.  The bill now heads to the Assembly floor for vote. Read the rest of this entry »

How Much Should A Carryout Bag Cost?

What should the minimum charge for a paper (or reusable) carryout bag be?  That’s a popular question among cities developing plastic bag reduction ordinances.
Read the rest of this entry »

Press Conference For the Re-Introduction of NYC’s Single-Use Bag Bill on Wednesday at 11am

The press conference will be on Wednesday, March 26th at 11:00am on the steps of City Hall.

Click here to RSVP to the Facebook invite.

Click here to read a NY Post article about the bill.

S.T.O.P. Bags Student Conference in NYC This Saturday

The Hewitt School and Green Schools Alliance are hosting a city-wide conference this Saturday, March 1, 2014 from 10am to 2pm at The Hewitt School, 45 East 75th Street, NYC.

The conference is open to all NYC middle and high school students, called Students Take On Plastic Bags (S.T.O.P. Bags). This unique student-led conference will feature a keynote address by Ron Gonen, NYC Deputy Commissioner for Recycling and Sustainability.

The conference will also feature Manhattan Borough President, Gale Brewer, as a special speaker and guest judge. Additional judges include:

- Lisa Bloodgood (Community Liaison & Environmental Advisor for CM Stephen Levin, Dist. 33)
- Eric Goldstein (Natural Resources Defense Council)
- Ya-Ting Liu (NY League of Conservation Voters)
- Saleen Shah (Citizens Committee for NYC)

Special mentor/student “coaching” sessions will be offered by noted environmental advocates for all student attendees. Some of these “coaches” include:

- Lily Belanger (Program Director, No Impact Project)
- Jordan Christensen (Citizens Campaign for the Environment)
- Tim Clare (Surfrider Foundation)
- Ashel Eldridge (environmental educator and entertainer)
- Gala Narezo (Activist and Plastic Bag Mandela Artist)
- Veronique Pittman (Green Schools Alliance)
- Eadaoin Quinn (Education Coordinator for SIMS Municipal Recycling)
- Jennie Romer (environmental lawyer and founder of
- Leslie Mintz Tamminen (Ocean Program Director, 7th Generation Advisors)
- Logan Welde (Staff Attorney, Clean Air Council of Philadelphia)

The conference seeks to empower middle and high school students on how to speak with their respective council member and how to testify before city council about the upcoming plastic bag legislation. The conference will conclude with a student competition for the best one-minute testimonial/presentation, and a performance of “Plastic State of Mind” by educator, rapper, emcee, producer, and founder of Earth Amplified, Ash-El Eldridge.

Click here for more information and to register.

Click here for the press release.


RE-SCHEDULED: Screening of the Film “Bag It” at Columbia University

Presented by the SIPA Sustainability Committee at Columbia University (view revised poster here)

Wed, February 19th, 6:30pm-8:30pm

International Affairs Building, Rm 1219

Columbia University’s Harriman Institute (Morningside Campus)

420 W 118th St, New York, NY 10027

A screening of the film Bag It followed by a discussion with Jennie R. Romer, Esq. founder of

To RSVP, please email Please email Ben Salley at (space is limited).