Request for Proposals for NYC Sustainability and Recycling Video Web Series
Local sustainability expert seeks proposals for a film and marketing/social media team to produce and promote a series of twelve short (~5 minute) videos about practical sustainability and recycling tips aimed at NYC audiences. The project will be based in the Greenpoint‐Williamsburg area of north Brooklyn.
About Jennie Romer
Jennie Romer is a sustainability expert and attorney best known as the founder of plasticbaglaws.org, and is often interviewed by various media outlets regarding plastic bag legislation. This series will touch upon plastic bags but will focus on more general sustainability and recycling topics – not just plastic bags. Jennie’s other areas of expertise include recycling (what can be recycled, how it works, recycling markets), plastic pollution in the ocean, and greenwashing (products advertised as better for the environment when they’re not).
Go to http://plasticbaglaws.org/contact/video/ for links to video footage featuring Jennie.
The NYC Sustainability and Recycling Video Web Series
This web series will include twelve episodes to be released once per week for twelve weeks. Each episode will be about five minutes long so that it is long enough to convey meaningful content but short enough to keep people’s attention and not be daunting.
Topics will include what is recyclable curbside, what happens to recyclables after they put into curbside recycling containers, how composting works in the city, and tips on bringing reusable food containers. On-location shooting will include conducting interviews at several local recycling sorting facilities.
Payment for NYC Sustainability and Recycling Video Web Series Project
A small stipend totaling $1,000 is available, which will likely be split evenly between the two roles. If a pair of people or a production team would like to split up this amount differently please specify in the proposal.
Sponsorship offers (additional stipends in exchange for logo on website/credits, etc.) and other project structures – including collaboration with existing projects – will also be considered.
Jan 21, 2015: Request for Proposals (RFP) deadline
Late January: roles filled
Early February: project development
Late February & early March: shooting and editing
Late March: release of first episode
Deliverables for NYC Sustainability and Recycling Video Web Series Project
Work for this project is expected to take place mostly on evenings and weekends with the exception of scheduled interview and recycling facility tours, which will likely often take place during business hours.
Depending on the proposal, Jennie is flexible about how much or how little she is involved in the shooting/editing/production process and equipment supply. Please be specific in your proposal about how you see Jennie’s role in the production process.
Candidates should be motivated in part by a genuine interest in sustainability and recycling.
Video editor role
- Shoot/edit/produce twelve episodes of video series
- Produce a long-playing version of the series (all episodes minus the extra intros/outros)
- Choosing platform for video series (probably Vimeo)
- Consult with Jennie about purchase of inexpensive equipment (if needed)
- Travel to all applicable film shoot locations (unless you propose that Jennie is responsible for some of the filming)
Preferred candidate will:
- Teach basic editing skills to Jennie (if needed)
Marketing/social media role
- Develop marketing campaign
- Provide input on branding and name of series/website
- Develop website
- Set up social media accounts (Twitter, Facebook, Instagram)
- Write and circulate press release
- Outreach to media channels for interviews and features
- Develop social media calendar for weeks leading up to release, during release, follow-up
- Post the conversation calendar to social media accounts
Preferred candidate will:
- Travel to some film shoot locations
- Have graphic design experience and would make a logo
How to Apply
Please send proposals to firstname.lastname@example.org by Jan 21, 2015.
Proposals should include resumes of principals, cover letter that includes availability, links to previous projects, film reel (if applicable), detailed outline of services provided and what role you expect Jennie to play in the shooting/editing/production process, and proposed budget. Candidates should be sure to demonstrate an interest in sustainability and recycling in their cover letter.
Click here for a PDF of the Request for Proposals (RFP).